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Gatorade Launches New Sport Drink Formula

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By: Sean Moloughney

Editor, Nutraceuticals World

Gatorade, a Quaker company, Chicago, IL, has developed a new product called Gatorade Endurance Formula, which is a specialized sports drink with a unique blend of electrolytes designed to meet the needs of athletes during longer, more intense workouts and competitions when fluid and electrolyte losses become substantial. According to the company, Gatorade Endurance Formula contains a specialized five electrolyte blend, including nearly twice the sodium (200 mg) and three times the potassium (90 mg) of Gatorade Thirst Quencher, as well as chloride, calcium and magnesium. Like Gatorade Thirst Quencher, Gatorade Endurance Formula contains a scientifically balanced 6% carbohydrate blend that helps speed fluid back into the body and fuel working muscles. Gatorade Endurance Formula is nationally available in a 3-ounce bottle at grocery, convenience and mass merchants nationwide in three flavors including Lemon-Lime, Fruit Punch and Orange.

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